“How Do I Attract Customers??” The First 7 Steps To Promoting Your Shopify Store (The Complete Shopify Guide Part 4)
It’s been short and sweet, but our four-part Shopify guide finally comes to an end with this guide to promote a Shopify store!
This last section is the hard part, but it’s also the most rewarding.
So far, we’ve got your store online, added some products, and supercharged it with Shopify’s advanced features. All that’s left to do is attract some customers!
If you’re starting from scratch, this is often a slow process. Those first customers are always the hardest to find and it can feel frustrating.
Using these 7 killer tricks, we’re going to speed things up and get visitors pouring into your website.
Catch-up On Our Complete Shopify Guide
- Part 1: How to set up a Shopify store in just 19 minutes
- Part 2: 11 Shopify features that will boost your sales
- Part 3: Shopify SEO: 9 Essentials To Boost Your Store’s Google Rank
- Part 4: “How Do I Attract Customers??” The First 7 Steps To Promoting Your Shopify Store
- Is Shopify For You? Read our in-depth Shopify review
1. Connect With ‘Influencers’
It’s tricky to know where to start when promoting your online store. Blogging and updating social media can feel pointless when you have a small audience.
That’s why I put ‘connecting with influencers’ at number 1. ‘Influencers’ are individuals or websites with a huge following online. One tweet or Instagram post about your products can send a flood of traffic to your website and build that initial audience.
See how this fashion influencer posts about an Express Runway product:
In some cases, influencers will charge a fee to promote your product. For influencers with more than a million followers, that fee can stretch to tens of thousands of dollars.
Obviously, most of us don’t have $10k+ lying around! But take fashion site Bachlr as an example. They went from zero to 20,000 store visitors by asking Instagram influencers to promote their products.
Make a list of influencers in your niche and send them a friendly email (and maybe a free product!)
2. Build An Instagram Audience
Normally, I’d recommend an all-around social media presence. But if you’re just getting started, try putting all your efforts into Instagram.
Why? Because Instagram users are more engaged, more active, and more responsive to brands than Facebook or Twitter.
(image source)
Personally, I think Facebook is reaching a point of oversaturation with marketing. Plus, their algorithm stops you from reaching your full audience without paying for it (more on that later).
On the other hand, Instagram lets you reach a much larger audience, and you can use a ‘buy-now’ button next to each post. Perfect for online store owners!
Try posting stunning images of your products and then grow your following by interacting with Instagram users in your niche.
Want more? Why Instagram is the Best Social Network for Online Retailers
3. Build An Email List And Send Regular Newsletters
Neil Patel said is best when he said: “Out of all the channels I tested as a marketer, email continually outperforms them all.”
Email marketing is the best way to get repeat customers and continuously drive sales. After all, the people on your email list are your most engaged customers. They’re the most likely to buy from you!
